FIAMBRERA
Fiambrera is an online food service that delivers traditional Homemade Latino and Hispanic food made and delivered by our locals near you to your doorstep.
Located in Long Island, New York with delivery radius around Suffolk County area.
Designer
Alfredo Maldonado
Year
2021
SOFTWARE
Illustrator, XD, Photoshop, After Effects
No. 1 Research
As part of my research, I interviewed 10 people from my target audience ages (18-50) to gain a sense of what people were looking for in a food delivery app. I learned some key information from these interviews that help the process of how the app was designed
Why Fiambrera?
USAGE
1 APP
Users have an average of one online food delivery app on their phones. Making something easy and familiar to use for the average user.
34%
Is the average of people that have time to cook more than five times a week. 66% of average Americans order meals instead then cooking every day.
52%
Since the pandemic hit in 2020 52% of users prefer online food delivery apps instead of going to the physical restaurant.
What Users are Looking For
Trust
An app that you can trust in the cooking to the delivery quality. Something that benefits you and your neighbor.
Eco-Friendly
A reusable and customizable Tupperware called Fiambrera for your everyday need. By having a reusable Fiambrera we don’t need the single use plastic.
Community
By choosing our service, you become part of our family and community, helping the locals with every purchase.
No. 2 User Personas
I developed user personas based off my interviews to give a graphic insight to what users are looking for in a social app. Here I present some example of information included in my persona research.
Bryan Torres (23) – Student
No kitchen in his dorm
From Nicaragua but studying in NY Long island University
Vegan and hipster lifestyle
Very opened minded
Workaholic
Crystal Ayala (35)– Parent Working from Home
Originally from Puerto Rico but living in Long Island
Always working, no time to cook
Have four kids, and no time to cook
works from home with her kids
Penélope Cruz (40) – Event Coordinator
Needs food for a Latino event
Supports the local new places
Haves a colleges degree
No kitchen in the workplace
No. 3 Sitemap
No. 4 Wireframes
No. 5 Style Guide
Colors
Typography
No. 6 Mood Board
No. 7 Features
Join our Chef family membership, where you will have the opportunity to cook for your neighbors your delicious recopies.
Join our Delivery family membership, where you will deliver our homemade recopies to your neighbors doorstep for everyone to enjoy.
Or just join our Hungry family membership and get to pick from our favorite homemade dishes made by your neighbors and support the community by helping the locals.
There is Always a Space for You!
We take pride in offering a wide family of talented culinary experts for you to try. Whether you're craving a delicious Italian pasta dish or a mouthwatering Asian fusion creation, our diverse selection of chefs is sure to satisfy your taste buds. Each chef brings their unique flair and culinary expertise to the table, ensuring that you have a memorable dining experience. So go ahead, explore our options and indulge in the finest flavors that our trusted network of chefs has to offer.
Choose From One of Our Top Daily Chefs Near You !
Get your reusable Fiambrera with your first order and start reducing single-use plastics today. Not only can you enjoy the convenience of this eco-friendly container, but you can also personalize it to your heart's content. With our extensive color palette, you can create a Fiambrera that reflects your unique style and taste. Join the movement towards sustainability and embrace a greener lifestyle with our customizable Fiambreras.
Reusable and Eco-Friendly Fiambrera
No. 8 Logo
Fiambrera
The Fiambrera logo process carefully and creatively designs a brand's look, from ideas to final product. Each part, color, and font is chosen to express the brand's message and values for a memorable result.
Colors
HEX #EFA320
HSV (36°, 86%, 93%)
RGB (239, 163, 32)
CMYK (4%, 40%, 100%, 0%)
HEX #F4F8F6
HSV (149°, 1%, 97%)
RGB (244, 248, 246)
CMYK (3%, 1%, 2%, 0%)
Patterns
Logo’s Clear Space
No. 9 Guidelines
Input
Standard
Filled/Active
Validation
Navigations
Icons
Elements
Standard
Disable
No. 10 Mockup Concepts
FRESH
This Fiambrera campaign showcases beautifully displayed meals that exude freshness and natural engagement. The campaign aims to foster a deeper connection between customers and their food.
Relatable
The Orange Fiambrera campaign is a celebration of wholesome, nourishing meals.
The campaign aims to foster a deeper connection between customers and their food.
The campaign features vibrant, colorful dishes meticulously arranged in Fiambreras.
No. 11 Prototype
Test the Fiambrera prototype and give your feedback !